• Sat. Feb 24th, 2024

Revolutionize Your Brand’s Connections with Gradient Experiential

Byadmin

May 12, 2023

• Gradient Experiential, a full-service experiential marketing agency, welcomes Wei Wu as Creative Technologist.
• Wei brings expertise in 3D scanning and digital fabrication from her time teaching at Harvard University, as well as experience in AR board game design from MIT and VR technology from Hong Kong University.
• As Creative Technologist, Wu will conceptulize innovative ideas for digital products, services and experiences to help brands ignite authentic connections with their audiences through emotionally engaging yet measurable experiences.

Gradient Adds Creative Technologist

Gradient Experiential is a full-service experiential marketing agency that has recently welcomed Wei Wu as its new Creative Technologist. With expertise in 3D scanning and digital fabrication from her time teaching at Harvard University, as well as experience in AR board game design from MIT and VR technology from Hong Kong University, Wu is the perfect addition to Gradient’s team of creative pioneers.

Wei’s Professional Background

In addition to her educational pedigree make her an excellent addition to Gradients team of creative pioneers. Before her time at Harvard, Wu researched AR board game design at MIT and used virtual reality (VR) technology to enhance rehabilitation services at Hong Kong University. In addition, she worked in computational design for numerous architecture firms, like SANAA in Tokyo and Shanghai’s RoboticsPlus.

Wu’s Educational Background

Based in Cambridge, MA, Wu earned a bachelor’s degree in architecture from Guangdong University of Technology. She also holds a master’s degree in design studies from the Harvard Graduate School of Design. When not immersed in work, she transforms into a new media artist utilizing techniques such as robotic fabrication animation extended reality.

Role At Gradient

As the Creative Technologist for Gradient Experiences Wu will conceptualize innovative ideas for digital products services and experiences that will help brands ignite authentic connections with their audiences through emotionally engaging yet measurable experiences. The move comes as Gradients continues to build an impressive team of power players fluid thinkers to deepen interactions between their clients and consumers through impactful brand experiences .

Vision For The Future

We believe(s)in the power of technology to enhance human connections,” says Chief Product Officer Martin Rogard “We leverage Augmented Reality (AR), Web3 and Livestream to scale immersive experiences.” According To Kyra Taurman “Wei not only understands the value of the digital layer but also how that layer intersects with physicality.” This collaboration between human connection enhanced by technology is what makes Gradients vision so unique!

By admin